On March 20, 2025, students from the Hotel Management Class of Intake 62 (K62 – Faculty of Business Administration) had the opportunity to attend a special guest lecture in the course Hospitality Information Systems (QKSE513), featuring Mr. Le Cuong Thinh – Digital Product Manager at Lotte Finance.

With extensive experience developing digital products for startups in travel, commerce, and finance, Mr. Thinh offered students valuable insights into the strategic role of information systems and digital product design in the modern service industry.

From idea to impact: A digital product journey

Mr. Thinh walked the students through his real-world experiences in product development – from market research and ideation to building MVPs and optimizing live products. He shared practical lessons on how user experience (UX), customer data, and iterative design are critical to success, especially in highly customer-centric fields like hospitality and consumer finance.

Hospitality systems in the digital era

The speaker elaborated on key digital transformation trends shaping the hospitality industry:

• Integration of PMS (Property Management Systems) with CRM and analytics platforms
• Use of AI-powered chatbots to enhance guest service
• Building mobile-first UX for room bookings and loyalty programs
• Applying Business Intelligence to optimize hotel operations

His session helped students understand how information systems can drive operational excellence and improve customer experience in hotels and service businesses.

Inspiration for future digital leaders in hospitality

The interactive discussion featured numerous questions from students about career paths in digital product management, the intersection of technology and hospitality, and how to prepare for roles in digital innovation.

Through real-world examples and personal stories of both failure and success, Mr. Le Cuong Thinh inspired students to pursue creative, technology-driven solutions in hospitality, encouraging them to take ownership of their learning and future careers in the digital service economy.

📌 About the speaker
Mr. Le Cuong Thinh

• Digital Product Manager – Lotte Finance
• Former product lead for digital platforms in travel tech, e-commerce, and fintech startups
• Expert in Agile development, Lean product strategies, and UX-driven innovation in services