On November 1, 2025 – Room B308, Foreign Trade University, as part of the E-commerce Management course, MBA Class K31A at Foreign Trade University had the honor of hosting Mr. Do Huu Hung – CEO of Accesstrade Vietnam on November 1, 2025 for a thought-provoking and practice-driven session on digital leadership, entrepreneurship, and global e-commerce expansion.

Leadership mindset and entrepreneurial spirit in the digital age

Through his journey from a startup founder to the CEO of Vietnam’s leading affiliate marketing platform, Mr. Hung emphasized:

• The importance of thinking big, leading differently, and embracing change
• Building sustainable growth by integrating people – technology – community
• Developing practical management skills through real-world challenges

Using vivid real-life case studies and campaign demos from Accesstrade, he demonstrated how to build agile teams, use data for decision-making, and tailor digital products for diverse markets.

Cross-border E-commerce: Gateway to global expansion

Focusing on Cross-border E-commerce (CBEC), Mr. Hung explored the potential and complexities of scaling internationally:

• Expanding into regional and global markets through digital platforms
• Navigating logistics, regulatory, and cross-border payment challenges
• Lessons learned from Accesstrade’s success in America, Indonesia, and Thailand

Debate session: Opportunity or challenge?

The session concluded with a dynamic debate on the motion:

“Is cross-border e-commerce an opportunity or a challenge for Vietnamese businesses?”

Student teams delivered strong arguments and showed excellent critical thinking, analytical reasoning, and connection between theory and practice — a valuable learning experience in global business management.

Appreciation and closing remarks

Dr. Nguyen Thi Thanh Hoa and Dr. Nguyen Thi Hong Van, course instructors, expressed their appreciation and presented a gift of gratitude to Mr. Hung.

The session left a lasting impression on the students, offering practical insights, leadership inspiration, and a spirit of innovation and global outlook — core to the development of future business leaders.

📌 Guest Speaker
Mr. Do Huu Hung

• CEO, Accesstrade Vietnam
• TEDx Speaker and expert in affiliate marketing, digital commerce, and growth strategy
• Strategic advisor to startups and digital enterprises across Southeast Asia