Foreign Trade University (FTU) is introducing an exciting addition to its academic portfolio for the upcoming admissions cycle. The Smart Digital Commerce and Business Innovation (SBI) program—developed under the E-commerce major—is designed to prepare a new generation of professionals capable of leading digital transformation and innovation in the global commerce landscape.
Program Information
-
Major: E-commerce
-
Program Title: Smart Digital Commerce and Business Innovation (SBI)
-
Academic Unit: Faculty of Business Administration, Foreign Trade University
Program Objectives
The Smart Digital Commerce and Business Innovation (SBI) program aims to develop internationally oriented professionals equipped with strong ethical values, business integrity, and comprehensive expertise in e-commerce, digital commerce, intelligent business systems, emerging technologies, and digital transformation in enterprise management.
Graduates of the program are expected to possess:
-
Strong critical thinking and innovative mindset
-
The ability to apply digital technologies and intelligent systems in business operations
-
Professional competencies to design and implement e-commerce and digital business projects
-
Strategic thinking to develop and manage technology-driven business models
-
A high level of autonomy, responsibility, and adaptability
-
The capacity for independent work and lifelong learning
The program contributes to society by providing high-quality human resources for the rapidly expanding digital commerce sector. Graduates may work as specialists, managers, or policy advisors in areas such as e-commerce, digital trade, intelligent business, and digital transformation, within enterprises, public agencies, and international organizations. The program also equips students with the competencies required to launch innovative ventures in emerging digital business environments.
Featured Courses
Key courses in the program are designed to bridge business strategy, technology, and global commerce, including:
-
Professional Skills and International Orientation for Digital Commerce Professionals
-
Global Website and Online Store Management
-
Cross-border E-commerce Operations
-
Intelligent Business and Digital Innovation
Specialization Tracks
1. Cross-border E-commerce
This track focuses on global digital trade and international online business operations.
Representative courses include:
-
Cross-border E-commerce Strategy
-
International Payment Systems
-
International Logistics and Transportation
-
Legal Frameworks for Cross-border E-commerce
-
Global Marketplace and Multi-platform Channel Management
-
Data Analytics and Performance Optimization in Cross-border E-commerce
-
Risk Management in Cross-border E-commerce
2. Innovation Management in Digital Commerce
This track emphasizes innovation leadership and digital business transformation.
Key courses include:
-
Innovation Management
-
Business Data Analytics and Visualization
-
Platform Business Models
-
Digital Product Management
-
Leadership Skills
-
Change Management
-
Intelligent Business Systems
Career Opportunities
Graduates of the SBI program will be equipped with a strong foundation to pursue diverse careers in digital commerce, technology, and innovation.
1. Digital Strategy and Smart Commerce Management
Entry-level positions
-
Digital Business Analyst
-
Digital Market Research Specialist
After 3–5 years of experience
-
Director of Digital Strategy and E-commerce
-
Director of Digital Transformation
-
Global Chief Digital Commerce Officer
2. Industry 4.0 Technologies and Digital Commerce Systems
Entry-level positions
-
AI/ML Specialist in E-commerce and Digital Business
-
E-commerce Systems Integration Specialist
-
Digital Systems Implementation and Integration Manager
After 3–5 years
-
Director of Technology 4.0
-
Chief Digital Platform Ecosystem Officer
3. Digital Commerce Operations
Entry-level positions
-
Digital Marketing Specialist
-
Omni-channel E-commerce Coordinator
-
Digital Logistics Specialist
-
Cross-border E-commerce Specialist
After 3–5 years
-
Chief Digital Commerce Operations Officer
4. Innovation in Digital Business
Entry-level positions
-
AI for Product and Service Innovation Specialist
-
AI-powered Predictive Analytics Specialist
After 3–5 years
-
Chief Data & AI Strategy Officer
-
Director of AI Applications in Digital Commerce
-
Chief Digital Business Innovation Officer
5. Other Career Pathways
Graduates may also pursue careers as:
-
University lecturers specializing in e-commerce and digital business
-
E-commerce consultants for enterprises and organizations
-
Policy specialists in government agencies responsible for digital trade and e-commerce regulation
Contact Information
Faculty of Business Administration – Foreign Trade University
Address: Room B204, Building B, FTU Campus
91 Chua Lang Street, Lang Ward, Hanoi, Vietnam
-
Contact person: Dr. Nguyen Thi Hong Van
-
Phone: +84 903 471 700
-
Email: qtkd@ftu.edu.vn
Fanpage: https://www.facebook.com/sbi.daihocngoaithuong
Faculty Facebook: https://www.facebook.com/khoaquantrikinhdoanhftu
Source: Workshop on the Proposal for Opening the E-commerce Major – Smart Digital Commerce and Business Innovation specialization, Foreign Trade University, August 2025.