Starting from the 2026 admissions season, Foreign Trade University (FTU) officially introduces a new undergraduate program under the E-Commerce major: Smart Digital Commerce and Business Innovation (SBI). The program is academically managed by the Faculty of Business Administration, Foreign Trade University and is designed to meet the growing demand for high-quality human resources in the rapidly evolving digital commerce landscape.
Program Overview
Major: E-Commerce
Program: Smart Digital Commerce and Business Innovation (SBI)
The program aims to train professionals in smart digital commerce with an internationally oriented career focus. Students will develop strong foundations in e-commerce, digital business, emerging technologies, and digital transformation in business management and operations.
Graduates of the program are expected to possess:
- Comprehensive knowledge of e-commerce, digital business, and smart technologies
- Critical thinking and innovative problem-solving capabilities
- The ability to apply digital technologies in business operations and digital commerce projects
- Strategic thinking for developing and managing technology-based business models
- Professional skills, autonomy, responsibility, and the ability to engage in lifelong learning
The program seeks to supply society with high-quality professionals capable of working as specialists, managers, policy consultants, or entrepreneurs in fields such as e-commerce, digital commerce, smart business, and digital innovation within enterprises, public institutions, and international organizations.
Featured Courses
Key courses in the program include:
- Professional Skills and International Orientation for Digital Commerce Professionals
- Global Website and Online Store Management
- Cross-border E-Commerce Operations
- Smart Business and Digital Innovation
Specialization Track 1: Cross-Border E-Commerce
- Cross-Border E-Commerce Strategy
- International Payments
- International Logistics and Transportation
- Legal Frameworks for Cross-Border E-Commerce
- Global Marketplace and Multi-Platform Channel Management
- Data Analytics and Performance Optimization for Cross-Border E-Commerce
- Risk Management in Cross-Border E-Commerce
Specialization Track 2: Innovation Management in Digital Commerce
- Innovation Management
- Business Data Analysis and Visualization
- Platform Business Models
- Digital Product Management
- Leadership Skills
- Change Management
- Smart Business Development
Career Opportunities
The program equips graduates with diverse career pathways across multiple domains of digital commerce and innovation.
1. Smart Digital Commerce Strategy and Management
Entry-level positions may include:
- Digital Business Analyst – analyzing digital business operations and data to support strategic decision-making
- Digital Market Research Specialist – collecting and analyzing digital consumer and market data
After 3–5 years of experience, graduates may progress to roles such as:
- Digital Strategy and E-Commerce Director
- Director of Digital Transformation
- Global Chief Digital Commerce Officer
2. Industry 4.0 Technology and Digital Commerce Systems Development
Entry-level roles may include:
- AI/ML Specialist in E-Commerce and Digital Business
- E-Commerce Systems Integration Specialist
- Digital Systems Implementation and Integration Manager
After 3–5 years of experience:
- Director of Technology 4.0
- Chief Digital Platform Ecosystem Officer
3. Smart Digital Commerce Operations
Entry-level roles may include:
- Digital Marketing Specialist
- Omni-channel E-Commerce Coordinator
- Digital Logistics Specialist
- Cross-border E-Commerce Specialist
With further experience, graduates may advance to positions such as:
- Chief Digital Commerce Operations Officer
4. Digital Business Innovation
Entry-level roles may include:
- AI for Product and Service Innovation Specialist
- AI-powered Predictive Analytics Specialist
After 3–5 years of experience:
- Chief Data and AI Strategy Officer
- Director of AI Applications
- Chief Digital Business Innovation Officer
5. Additional Career Pathways
Graduates may also pursue careers as:
- University lecturers in e-commerce-related disciplines
- Consultants advising businesses on e-commerce and digital transformation
- E-commerce specialists working in government agencies and public institutions
The program was developed based on insights from the Workshop on Opening the E-Commerce Major with the Smart Digital Commerce and Business Innovation specialization, organized by Foreign Trade University in August 2025.
Contact Information
Faculty of Business Administration – Foreign Trade University
Room B204, Building B, 2nd Floor
91 Chua Lang Street, Lang Ward, Hanoi, Vietnam
Program Coordinator: Dr. Nguyen Thi Hong Van
Phone: 0903471700
Email: qtkd@ftu.edu.vn
Fanpage – SBI Program: https://www.facebook.com/sbi.daihocngoaithuong
Faculty Facebook Page: https://www.facebook.com/khoaquantrikinhdoanhftu