The Smart Digital Commerce and Business Innovation programme equips students with the knowledge and competencies needed to thrive in the evolving digital economy. Graduates are well-prepared to pursue diverse career pathways across multiple domains:
1. Strategy and management in smart digital commerce
Entry-level positions:
- Digital Business Analyst – Analyze digital business operations and data to propose strategic solutions
- Digital Market Research Specialist – Collect and analyze market data and digital consumer behavior
After 3–5 years of experience:
- Director of Digital Strategy and E-Commerce – Develop and implement enterprise-wide digital strategies
- Director of Digital Transformation – Lead digital transformation initiatives and business model innovation
- Global Chief Digital Commerce Officer – Oversee international digital commerce strategies, integrating global branding with local markets
2. Industry 4.0 technologies and digital commerce systems development
Entry-level positions:
- AI/ML Specialist – Develop and apply AI/ML solutions to optimize operations and customer experience
- E-Commerce Systems Integration Specialist – Integrate CRM, ERP, and AI systems with e-commerce platforms
- Digital Systems Implementation and Integration Manager – Plan and supervise the deployment of digital systems
After 3–5 years of experience:
- Director of Technology 4.0 – Lead advanced technology strategies and digital infrastructure development
- Chief Digital Platform Ecosystem Officer – Manage and develop scalable digital platform ecosystems, ensuring seamless integration and user experience
3. Professional operations in smart digital commerce
Entry-level positions:
- Digital Marketing Specialist – Plan and execute digital marketing campaigns
- Omni-channel E-Commerce Coordinator – Manage multi-channel sales and ensure consistent customer experience
- Digital Logistics Specialist – Optimize supply chain and delivery systems using IoT and AI
- Cross-border E-Commerce Specialist – Manage international e-commerce operations, including global payments and logistics
After 3–5 years of experience:
- Chief Digital Commerce Operations Officer – Oversee end-to-end e-commerce operations, including marketing, platforms, customer experience, logistics, and supply chain
4. Business innovation in digital commerce and intelligent business
Entry-level positions:
- AI for Product and Service Innovation Specialist – Design AI-driven solutions for new products and services
- AI-powered Predictive Analytics Specialist – Utilize AI to forecast trends and support decision-making
After 3–5 years of experience:
- Chief Data and AI Strategy Officer – Develop enterprise-level data and AI strategies
- Director of AI Applications – Lead the implementation of large-scale AI solutions
- Chief Digital Business Innovation Officer – Drive the development of innovative business models and transformative digital solutions
5. Other career opportunities (after 3–5 years of experience)
- Lecturer in e-commerce and related disciplines at higher education institutions in Vietnam
- E-commerce consultant for businesses
- E-commerce specialist in government agencies and public institutions
Contact information:
Foreign Trade University, 91 Chua Lang Street, Lang Ward, Hanoi
Faculty of Business Administration – Room B204, 2nd Floor, Building B
Hotline: 0903 471 700 (Dr. Nguyễn Thị Hồng Vân)
Fanpage: https://www.facebook.com/sbi.daihocngoaithuong
Email: qtkd@ftu.edu.vn
Faculty Facebook: https://www.facebook.com/khoaquantrikinhdoanhftu