“The digital world does not belong to those who fear change, but to those who dare to redefine the future.” More than simply a message, this is also the guiding principle that Dr. Chi always wishes to convey to every student. Let us explore her insightful perspectives on shaping a distinctive academic program — a place where the challenges of digital business are gradually untangled.
As the global digital economy continues to expand rapidly, the biggest question that has always concerned Dr. Chi and the Department is: How can students not only “keep up with” trends, but become the ones who “lead” them? She shared: “In this era, technical knowledge alone is no longer sufficient. Businesses are looking for individuals with systems thinking and strong data analytical capabilities.” For this reason, SBI is not merely about teaching technology; it is about teaching students how to leverage technology to solve complex business problems. This reflects the program’s continuous efforts to create a learning pathway that embodies the “FTU identity” — where students are trained to lead change rather than passively adapt to it.
What makes SBI particularly intriguing to students and parents alike is its strong practical orientation. According to Dr. Chi, the key lies in the Action Learning approach. At SBI, the boundary between theory and practice is almost nonexistent. Students are challenged through real-world business environments and are given opportunities to solve simulated business problems provided by strategic partners. The involvement of leading experts from professional associations and technology corporations not only offers students valuable industry insights, but also helps them develop Digital Agility — a powerful passport to confidently enter the global supply chain.
At the end of the conversation, Dr. Chi shared an inspiring message with the generation of 2008 students preparing for university life: “Choosing SBI at FTU is not simply choosing a major; it is choosing a launchpad to become a global digital citizen.” Do not worry if you are not yet proficient in technology or data analysis from the very beginning. As long as you possess curiosity and the ambition to grow, four years at SBI will become the entrepreneurial journey of your own self-development. Because here, you will learn how to take control of your future in an ever-changing world.