Within the framework of the Marketing course taught by Associate Professor Pham Thu Huong for the K63 Advanced Program in Business Administration, students had the opportunity to attend a guest speaker session featuring Mr. Pham Minh Quang, CEO and Founder of Tomorrow Marketers and an alumnus of the K51 Advanced Program in International Business Administration.
The session focused on the theme “Marketing in the AI Era”, providing students with valuable practical insights into how the marketing industry is being transformed by the rapid advancement of Artificial Intelligence. Drawing from his professional experience at multinational corporations such as Unilever, NielsenIQ, and Ogilvy, as well as his academic background at the National University of Singapore and the Kellogg School of Management, Mr. Quang shared a wealth of up-to-date industry knowledge and real-world perspectives.
A particularly engaging part of the session was the discussion on AI applications in marketing. Through practical examples and case studies, Mr. Quang demonstrated how AI can support market research, idea generation, content creation, website development, and the optimization of marketing campaign costs. These insights helped students recognize that AI is no longer merely a theoretical trend but has become a powerful and practical tool that businesses must leverage effectively in today’s competitive environment.
The session also sparked meaningful discussions about the evolving labor market in the age of AI. According to Mr. Quang, students entering the workforce today need more than just technological proficiency. They must also develop adaptability, multidisciplinary thinking, and deep professional expertise in order to create distinctive value and remain competitive in an increasingly dynamic job market.
With his approachable, practical, and inspiring presentation style, Mr. Quang provided students with fresh perspectives on the marketing profession and valuable guidance for their future career development.
The Faculty of Business Administration would like to express its sincere appreciation to Mr. Pham Minh Quang for taking the time to participate in this guest speaker session and for sharing his valuable experiences and insights with students of the K63 Advanced Program in Business Administration.