A Heartfelt Thank You

The Organizing Committee extends its deepest gratitude to:
🙏 The University’s Board of Directors
🙏 Faculty members of the Faculty of Business Administration
🙏 Students from FBA

Despite the unfavorable weather conditions, the unwavering support from faculty members served as a great source of motivation, showcasing their dedication and strong bond with students. We sincerely hope to continue receiving their guidance and support on our journey of learning and development.

A special thank you to all FBA-ers for your enthusiasm and contributions, which made Solidarity Day 2024 such a warm, vibrant, and unforgettable event. This was not just an opportunity for networking and engagement but also a moment to embrace the deep-rooted unity of the FBA family.

Reliving the Best Moments!

✨ Let’s look back at the most memorable moments from Solidarity Day 2024! Stay connected with us on FBA Elite’s fanpage and the Faculty of Business Administration – FTU fanpage to get the latest updates on upcoming exciting events!

Contact Information

📌 Fanpage: FBA Elite
🌐 Website: FBA FTU
📧 Email: info.fbaelite@gmail.com | fbaelite.er@gmail.com
🏢 Office: Faculty of Business Administration, 2nd Floor, Building B, Foreign Trade University, 91 Chùa Láng, Đống Đa, Hanoi
📞 Hotline: 0327 043 664 (Ms. Huyền)

The tour includes a series of activities to bring students many experiences as well as interesting and new perspectives on the real working environment. Through the visit, the students were introduced to Land Rover’s vehicle lines, along with the strategies applied to help the vehicle line become as prominent and successful as it is today. In addition, the question and answer session sharing knowledge and work experience of employees also answered questions about career paths and helped students access a new concept called Luxury Management.

At the end of the program, representatives of the tour group presented souvenirs and good wishes to your company. After the trip, students of the Faculty of Business Administration learned and acquired new knowledge and experiences about management strategies. We would like to sincerely thank Land Rover Long Bien for creating conditions for CTTT students of the Faculty of Business Administration to participate in a useful and interesting program.  

At the talk show, the speaker shared his learning and research experiences as well as personal development skills suitable for work practices in society. Journalist Truong Anh Ngoc is also famous for his sharp and open perspectives on all topics in life, from football, culture to views on learning and experience. The witty speaker shared that you should consider yourself the number 1 player in your life, so always experience, cultivate and trust the “playing style” or “scoring” method that you choose.

Speaker Truong Anh Ngoc also shared about the importance of “transportation”, learning in school as well as outside is a lifelong thing, when you yourself have trained and learned soft skills to face the temptations of entertainment media, especially smartphones. According to Speaker Truong Anh Ngoc, in order for young people – “players” to be able to “score” successfully, it is necessary to supplement skills in setting goals and plans, skills in analyzing and synthesizing information, and management skills, time management… as well as good attitudes such as discipline, perseverance, passion.

The dialogue provided a lot of useful and practical knowledge for students of Foreign Trade University. Speaker Truong Anh Ngoc’s sharing has motivated students to pursue their passions and improve themselves to find their “own way of playing” on the path to the “goal of the future”.

This is one of a series of activities under the Career Center project aiming to celebrate the 25th anniversary of the establishment of the Faculty of Business Administration (1999 – 2024).

Attending the sharing session, on Navigos Group’s side, were Ms. Tran Thu Thao – Senior Talent Recruitment Specialist and Ms. Do Huong Ly – Senior Talent Recruitment Specialist. On the side of the Faculty of Business Administration, there is MSc. Tran Hoang Ha – Lecturer of Human Resource Management, Faculty of Business Administration and many interested students.

The sharing session brought students a lot of useful knowledge and valuable experiences to build a successful career path. In the program, you will be guided on how to impress employers from the first moment, the skills to effectively answer common interview questions and the secret to passing “tough” interview questions. In addition, students can also have their questions about interview skills answered directly with experts from Navigos Group.

The organizers believe that the knowledge and skills gathered from the sharing session will help you be more confident in upcoming interviews and achieve more success in your career.

In this seminar, Dr. Bui Thu Hien expressed her sincere feelings to all final year students of the Hotel Management class, as well as a deep thank you to Mr. Mark – the special guest of the seminar. K59 high-quality Hospitality Management class received great spiritual encouragement to get ready for their final internship before graduation!

With more than 10 years of experience in the F&B field and 5 years working at JW Marriott Hanoi hotel, Mr. Mark Walker brought a lot of useful and interesting knowledge to the seminar. He shares the process of properly enjoying a bottle of wine through four steps: look, smell, taste, analyze. In more detail as below:

Look: check clarity, intensity, color

Smell: is the taste of the wine clear? What level? Primary fragrance (fruits, herbs, flowers, …), secondary (cheese, bread, …) or tertiary (nuts, dried fruits, …)?

Taste: sweetness, acidity, alcohol, tannin (a textural element that makes the wine taste harsh), body (richness of the wine when it touches the palate), aftertaste (short, medium or long)

Analysis: Does the wine taste balanced or unbalanced? How is the quality of the wine?

In addition, Mr. Mark also shared about the diversity of grapes, climate and geography of wine growing regions in the world. Based on all of the above factors to conclude whether the wine bottle is of quality or not.

During the Q&A session with the speaker, the students were very active in asking questions about the working environment and development opportunities in the F&B field, especially in the Beverage segment. Taking this opportunity, Mr. Mark also answered questions about working opportunities at JW Marriott Hanoi hotel. He also shared more about his working journey in the industry, his experiences and pride during his 5 years working in Vietnam with the JW Marriott Hanoi hotel, which brought a lot of inspiration to the students.

The opening of the ceremony was a speech by Dr. Nguyen Hong Quan – Head of commercial electronics department. He shared his stressful emotions as a judge and co-organizer of the Viet Tu Brand Building contest. In his speech, Mr. Quan also sent his thanks to Viet Tu tea brand for cooperating the Faculty of Business Administration of Foreign Trade University to bring a useful contest for students, creating conditions for members unleash their creativity in the field of Brand Management. Besides, he also expressed congratulation to all the students and teams participating in the contest. He hopes that the finished products can go beyond the framework of Viet Tu Branding Contest, progressing to the step of implementing, improving and developing ideas for in-depth application in the business environment.

Next, the representative of Tra Viet Tu, Ms. Pham Thi Thanh Huong and Mr. Duong Tu Cuong – Founder and Co-founder of Tra Viet Tu, shared thoughts about the contest. Ms. Huong said that even though she was only approaching the brand for the first time, visiting Trà Thất and receiving knowledge sharing in a few sessions, the entries received were all highly creative and demonstrated represents the true spirit and message of Tra Viet Tu. In addition, in his speech, Mr. Cuong also made frank and objective comments about the contest results. His comments will help students improve their qualities, further promote creativity and cultivate many new and professional ideas. In addition, business representatives also expressed their desire to continue to cooperate with the Faculty of Business Administration of Foreign Trade University in upcoming practical activities.

On the side of the Faculty of Business Administration, Associate Professor. Dr. Le Thai Phong represented and expressed his thoughts at today’s closing ceremony. He feels that “Viet Tu Branding Contest” is a meaningful playground and brings a lot of value to students. In addition, Mr. Phong also expressed his opinion of encouraging students at Foreign Trade University to continue applying theory into practice, applying academic knowledge to the business environment. In his speech, Mr. Phong also sent his thanks to Viet Tu Tea brand for accompanying Foreign Trade University in organizing a very meaningful and successful contest.

In addition, Ms. Le Thanh Ha – Brand Consultant of Tra Viet Tu also expressed her thoughts at the closing session. Ms. Ha was impressed with the excellent performances through the contest products, and also emphasized the importance of brand stories in addition to academic theories. With extensive experience, Ms. Ha also ensures that she will help students improve their proposal and improve their brand management skills.

After a dramatic and challenging month of competition, we have witnessed the brilliance of creative and talented teams in the “Viet Tu Branding Contest”. Through stressful stages of scoring and content selection, the organizers have found the best, most dedicated teams and those who are highly appreciated by the jury.

First prize of the contest – Group 11 with the theme: “Spring fragrance in every cup of tea | “Viet Tu Tea – Tea of ​​Friendship” received prizes including: cash worth 3,000,000 VND and products of the Tra Viet Tu brand.

Next were the two second prizes of the contest, which belonged to group 9 and group 17, respectively. Both groups received cash worth 2,000,000 VND along with gift products from Tra Viet Tu.

And the 3 groups that won the third prize of the contest – Group 15, Group 5 and Group 14 received cash prizes worth 1,000,000 VND and gift products from Viet Tu tea.

Finally, the 6 groups that won the Consolation Prize of the contest also received gifts from the Enterprise.

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In addition, to refer to and enjoy the results of the best teams, you can access the links below:

Group 11’s entries:

https://web.facebook.com/61551717025853/videos/256149870477506

Group 9’s entries:

https://web.facebook.com/61551717025853/videos/696767772407998

Group 17’s entries:

https://web.facebook.com/61551717025853/videos/1369045594003334

Contest entries from Group 15:

https://web.facebook.com/61551717025853/videos/1089909029478223

Group 5’s entries:

https://web.facebook.com/61551717025853/videos/672055421583364

Contest entries from Group 14:

https://web.facebook.com/61551717025853/videos/313168208203563

News writer: Bui Quang Thang

Speaker Mr. Tang Van Khanh shared on the topic “Building a KPI system and organizing data collection in businesses”

With practical experience in KPI consulting and designing KPI digiiTeamW software currently being used in many large enterprises, Mr. Khanh shared valuable experiences with EMBA 9A students on how to set targets as well as How to collect data to ensure reliability and timeliness. Seemingly small issues in designing a KPI indicator system such as formulating a formula to calculate the results of implementing indicators, determining data sources, organizing data collection to calculate indicators… are all shared openly and specifically, bringing practical values ​​to students. In particular, with majoring in Statistics at bachelor level, Mr. Khanh shared more about the importance of data collection and processing in business management.

The Applied Statistics for Executives course is one of the educational contents in the Executive Master of Business Administration program at the Faculty of Business Administration – Foreign Trade University. The course equips basic and advanced statistical methods in collecting, synthesizing, and analyzing data, helping managers have a reliable basis for making decisions in their process of running a business.

The speakers’ sharing of experiences in the practice of building the Viet Tu tea brand culture brought useful knowledge and information to the participating students. Combined with the theoretical basis of branding provided by Dr. Nguyen Hong Quan and Associate Professor. Dr. Le Thai Phong, the students have gained additional theoretical and practical knowledge, connecting academic models with real stories in the branding process from the first steps. The engaging discussion was well-received by the students, and they greatly benefited from the valuable contributions of the lecturers and business representatives.

During the seminar, speakers shared their practical experiences in building and developing the brand culture for Tra Viet Tu. This included insights into designing logos, creating slogans, establishing the brand’s core values, and developing unique products and market approaches. Furthermore, experts from Viet Tu offered an immersive experience by introducing the art of tea enjoyment, showcasing the tools and performing a traditional tea ceremony. The speakers also inspired students by emphasizing the cultural and national values present in every cup of tea. Additionally, the seminar marked the official launch of the “Viet Tu Branding Contest,” where students can apply the theories and practical lessons learned to develop brand communication strategies. The competition is expected to provide an engaging and unforgettable experience for students, faculty, and businesses alike. To enhance the connection between students, faculty, and businesses, the seminar featured artistic exchanges, such as singing, piano performances, and poetry recitals, fostering a positive environment for interaction and contributions from both students and speakers.

During the seminar, speakers presented practical insights into building and cultivating the brand culture of Tra Viet Tu. They covered everything from logo and slogan design to establishing the brand’s core values, creating distinctive products, and developing unique marketing approaches. Moreover, experts from Viet Tu provided an unforgettable experience by introducing the art of tea enjoyment through live demonstrations and hands-on tea ceremony activities, offering students and lecturers a memorable experience. The speakers also inspired students by discussing the cultural and national significance deeply embedded in every cup of tea. Additionally, the seminar marked the official launch of the “Viet Tu Branding Contest,” inviting students to apply the theories and practical lessons discussed to develop brand communication strategies. The competition is expected to deliver engaging and memorable experiences for students, lecturers, and businesses alike. Amidst the formal atmosphere of the seminar, students from the Foreign Trade University engaged in artistic exchanges with the speakers, showcasing their talents through singing, piano performances, and recitations. This fostered stronger connections between the students, faculty, and businesses, highlighting the positive contributions and interactions of both students and speakers.

The seminar provided students with the valuable opportunity to engage with the founder and co-founder of Tra Viet Tu, enabling them to receive insightful suggestions and advice from experienced industry professionals. The exchange concluded with an air of excitement and interest in participating in the competition, as well as in developing brand culture. This seminar has furnished students with a wonderful chance to refine their skills in brand building and management within the context of real business. The seminar on “Practical Experience in Building Brand Culture and Launching the Viet Tu Branding Contest” concluded with students eagerly looking forward to the upcoming competition. The students recognized the value of learning from seasoned professionals and were prepared to partake in the contest with creativity and passion. The seminar not only imparted crucial knowledge about branding but also fostered an environment conducive to nurturing young talent and exploring the potential of the Sea Tea brand. While the discussion came to a close, it opened up new opportunities for the “Viet Tu Branding Contest,” which holds promising prospects for the participating teams.

• Prizes for groups with the highest scores, including cash and products under the Viet Tu brand

o 01 First Prize: Each prize is 03 million VND + Viet Tu product

o 02 Second prizes: Each prize 02 million VND + Viet Tu product

o 03 Third Prizes: Each prize is 01 million VND + Viet Tu product

o 06 Consolation prizes: products of Viet Tu

• Content development support cost: 500,000 VND/group

Contest period: November 1 – December 12, 2023