GENERAL INFORMATION ABOUT THE E-COMMERCE PROGRAM (PROGRAM CODE: 7340122 | ADMISSION CODE: NTHTM11)

GENERAL INFORMATION ABOUT THE E-COMMERCE PROGRAM (PROGRAM CODE: 7340122 | ADMISSION CODE: NTHTM11)

Smart Digital Commerce & Business Innovation (SBI) Program

  • Degree-awarding institution: Foreign Trade University (FTU)
  • Academic unit: Faculty of Business Administration
  • Degree awarded: Bachelor
  • Major: E-commerce
  • Program code: 7340122
  • Program name: Smart Digital Commerce & Business Innovation (International Career-Oriented Program)
  • English program title: Bachelor in Digital Commerce – Smart Digital Commerce & Business Innovation (International Career-Oriented Program)
  • Total credits required: 131 credits
  • Mode of study: Full-time
  • Languages of instruction: English and Vietnamese
  • Program duration: 4 years
  • Curriculum effective from: 2025
  • Issued by: Foreign Trade University

The Smart Digital Commerce & Business Innovation (SBI) undergraduate program in E-commerce is an international career-oriented bachelor’s program delivered in both English and Vietnamese. It is designed to equip students with competencies comparable to those offered by leading universities worldwide.

The program is developed based on the educational philosophy of Foreign Trade University and the training philosophy of the Faculty of Business Administration, embracing a modern, learner-centered approach to prepare high-quality human resources for the rapidly evolving e-commerce and digital economy.

The SBI curriculum is built upon three core pillars:

  • E-commerce
  • Digital Commerce, Digital Business, and Business Intelligence
  • Digital Technology and Business Innovation

Following an international career-oriented approach, the program emphasizes close collaboration with government agencies, industry associations, e-commerce enterprises, and digital businesses. These partners actively contribute to curriculum delivery, professional training, and experiential learning, enabling students to develop practical skills alongside strong academic foundations and industry relevance.

For more information about the program, please visit:
https://qtkd.ftu.edu.vn/…/ban-mo-ta-nganh-thuong-mai…/

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