The Bachelor program in Smart Digital Commerce and Business Innovation (SBI), under the E-commerce major at the Faculty of Business Administration, Foreign Trade University, is an internationally oriented program delivered in both English and Vietnamese. It is designed to develop high quality human resources equipped with strategic thinking, innovation capabilities, and strong digital technology application skills to thrive in the global digital transformation landscape.
With the guiding message “Connecting Technology – Inspiring Innovation – Creating Sustainable Value”, the SBI program is structured around three core pillars, including E-commerce, Digital Business, and Digital Technology integrated with Business Innovation. This integrated framework enables students to develop modern managerial thinking while enhancing their ability to analyze data, apply artificial intelligence, and utilize advanced technologies to solve real world business challenges.
A distinctive feature of the program is its strong connection with industry practice. Students engage directly with government agencies, professional associations, and enterprises in the fields of e-commerce and digital business. This close collaboration enhances practical competencies and helps students identify clear career pathways from the early stages of their academic journey.
The program places strong emphasis on developing data driven thinking, technological capabilities, and innovation mindset. Key learning areas include data analytics, artificial intelligence, blockchain, IoT, and Big Data. Students are encouraged to actively explore and apply emerging technologies to develop innovative business models that contribute to sustainable development.
Modern teaching methods such as flipped classroom, project based learning, simulation based learning, and active learning are widely applied throughout the program. Combined with an international and multicultural learning environment and a liberal education philosophy, the program fosters comprehensive student development in knowledge, skills, and professional ethics.
Upon graduation, students can pursue diverse career paths including roles as e-commerce specialists, digital business professionals, digital marketing experts, data analysts, technology and AI application specialists, or managers, consultants, and entrepreneurs in the digital economy.
The SBI Program 2026 is an ideal choice for students who aspire to excel in e-commerce and digital business, and who are ready to adapt to and lead transformation in the digital economy.
ADMISSION INFORMATION
Admission is based on the official undergraduate admission methods of Foreign Trade University, in accordance with the university’s annual admission scheme.
CONTACT INFORMATION
Fanpage: https://www.facebook.com/sbi.daihocngoaithuong
Website: http://qtkd.ftu.edu.vn/
Hotline: +84 903 471 700 (Ms. Van)
Email: qtkd@ftu.edu.vn
Address: Faculty of Business Administration, Room B204, Building B, Foreign Trade University, 91 Chua Lang Street, Dong Da District, Hanoi, Vietnam