Foreign Trade University is organizing the webinar “Exploring E-commerce – The Smart Business Innovation (SBI) Program at Foreign Trade University” to provide prospective students and parents with comprehensive information about the E-commerce discipline and the Smart Business Innovation undergraduate program.
The webinar will take place from 7:00 PM to 9:00 PM on Friday, July 10, 2026, and will be livestreamed through the official communication platforms of the SBI Program.
The event features faculty members, industry experts, and business representatives, including Associate Professor Dr. Nguyen Van Thoan, Associate Professor Dr. Phan Thi Thu Hien, Mr. Vu Bao Thang, Mr. Tran Quy Hien (Alex), and Mr. To Ton Thanh (Tony).
During the webinar, speakers will discuss the evolving landscape of e-commerce in the era of digital transformation, highlighting the impact of emerging technologies such as artificial intelligence (AI), data analytics, ERP, CRM, digital logistics, social commerce, and cross-border e-commerce on businesses and future career opportunities.
The webinar will also introduce the Smart Business Innovation Program, covering its curriculum, educational objectives, competency-based learning approach, and the professional pathways available to graduates in digital business and e-commerce.
In addition, prospective students and parents will have the opportunity to participate in a live Q&A session with the speakers to learn more about the program, career prospects, and academic preparation for the digital economy.