SEMINAR: PRACTICAL EXPERIENCE IN BUILDING BRAND CULTURE AND LAUNCHING THE “VIET TU BRANDING” CONTEST

On November 3, 2023, a seminar titled “Practical Experience in Building Brand Culture and Launching the Viet Tu Branding Contest” was organized by Dr. Nguyen Hong Quan, the Head of the E-Commerce Department (within the framework of the Brand Management subject), coordinating with Tra Viet Tu brand, took place successfully. The discussion had representatives from the Faculty of Business Administration of Foreign Trade University, including Associate Professor Dr. Le Thai Phong – Dean of the Faculty of Business Administration, and PhD Nguyen Hong Quan – Head of the E-commerce Department. Business speakers included Ms. Pham Thi Thanh Huong, the Founder of Tra Viet Tu, and Mr. Duong Tu Cuong, the co-founder of Tra Viet Tu, as well as the CEOs of accompanying businesses. The event was attended by more than 100 students of Foreign Trade University. 

The speakers’ sharing of experiences in the practice of building the Viet Tu tea brand culture brought useful knowledge and information to the participating students. Combined with the theoretical basis of branding provided by Dr. Nguyen Hong Quan and Associate Professor. Dr. Le Thai Phong, the students have gained additional theoretical and practical knowledge, connecting academic models with real stories in the branding process from the first steps. The engaging discussion was well-received by the students, and they greatly benefited from the valuable contributions of the lecturers and business representatives.

During the seminar, speakers shared their practical experiences in building and developing the brand culture for Tra Viet Tu. This included insights into designing logos, creating slogans, establishing the brand’s core values, and developing unique products and market approaches. Furthermore, experts from Viet Tu offered an immersive experience by introducing the art of tea enjoyment, showcasing the tools and performing a traditional tea ceremony. The speakers also inspired students by emphasizing the cultural and national values present in every cup of tea. Additionally, the seminar marked the official launch of the “Viet Tu Branding Contest,” where students can apply the theories and practical lessons learned to develop brand communication strategies. The competition is expected to provide an engaging and unforgettable experience for students, faculty, and businesses alike. To enhance the connection between students, faculty, and businesses, the seminar featured artistic exchanges, such as singing, piano performances, and poetry recitals, fostering a positive environment for interaction and contributions from both students and speakers.

During the seminar, speakers presented practical insights into building and cultivating the brand culture of Tra Viet Tu. They covered everything from logo and slogan design to establishing the brand’s core values, creating distinctive products, and developing unique marketing approaches. Moreover, experts from Viet Tu provided an unforgettable experience by introducing the art of tea enjoyment through live demonstrations and hands-on tea ceremony activities, offering students and lecturers a memorable experience. The speakers also inspired students by discussing the cultural and national significance deeply embedded in every cup of tea. Additionally, the seminar marked the official launch of the “Viet Tu Branding Contest,” inviting students to apply the theories and practical lessons discussed to develop brand communication strategies. The competition is expected to deliver engaging and memorable experiences for students, lecturers, and businesses alike. Amidst the formal atmosphere of the seminar, students from the Foreign Trade University engaged in artistic exchanges with the speakers, showcasing their talents through singing, piano performances, and recitations. This fostered stronger connections between the students, faculty, and businesses, highlighting the positive contributions and interactions of both students and speakers.

The seminar provided students with the valuable opportunity to engage with the founder and co-founder of Tra Viet Tu, enabling them to receive insightful suggestions and advice from experienced industry professionals. The exchange concluded with an air of excitement and interest in participating in the competition, as well as in developing brand culture. This seminar has furnished students with a wonderful chance to refine their skills in brand building and management within the context of real business. The seminar on “Practical Experience in Building Brand Culture and Launching the Viet Tu Branding Contest” concluded with students eagerly looking forward to the upcoming competition. The students recognized the value of learning from seasoned professionals and were prepared to partake in the contest with creativity and passion. The seminar not only imparted crucial knowledge about branding but also fostered an environment conducive to nurturing young talent and exploring the potential of the Sea Tea brand. While the discussion came to a close, it opened up new opportunities for the “Viet Tu Branding Contest,” which holds promising prospects for the participating teams.

  • Prizes for groups with the highest scores, including cash and products under the Viet Tu brand

o 01 First Prize: Each prize is 03 million VND + Viet Tu product

o 02 Second prizes: Each prize 02 million VND + Viet Tu product

o 03 Third Prizes: Each prize is 01 million VND + Viet Tu product

o 06 Consolation prizes: products of Viet Tu

  • Content development support cost: 500,000 VND/group

Contest period: November 1 – December 12, 2023