Workshop of the Faculty of Business Administration: “Consumer behaviour in South East Asia”

In the afternoon of April 25, 2019, the Faculty of Business Administration held a seminar with the topic “Consumer behaviors in South East Asia” with the participation of speakers: Professor Hirokazu Tajima, Tokyo Keizai University.

At the seminar, Professor shared interesting content about the characteristics of customer behavior in Southeast Asian countries, the changes of customer behavior in recent years. Professor Hirokazu Tajima also analyzed the competition in the Southeast Asian market, the characteristics of marketing styles of Japanese, Korean and Thai businesses in these markets. He also shared his market research activities, research methods and research results. These are very practical and useful sharing for teachers at the school and attracting the attention of numerous business administration teachers.