WHAT SHOULD BUSINESS ADMINISTRATION STUDENTS DO DURING THEIR UNIVERSITY YEARS? INSIGHTS FROM PHAM MINH QUANG, CEO OF TOMORROW MARKETERS JSC

From his years studying in the Advanced Program in Business Administration at Foreign Trade University to his entrepreneurial journey and professional development, Pham Minh Quang, CEO of Tomorrow Marketers JSC, has gained valuable experience throughout his academic and career journey. With the desire to share his experience and inspire the next generation of students in the Faculty of Business Administration, School of Business, he offers his perspectives on how students can make the most of their university years and build a strong foundation for the future.

MAKING THE MOST OF THE UNIVERSITY ENVIRONMENT

According to Pham Minh Quang, the value of university extends beyond academic knowledge and grades. It also lies in the mindset, skills, and relationships that students develop through learning and practical experiences.

“Make the most of everything that the Advanced Program in Business Administration and FTU have to offer. Do not study simply for grades or a degree. Instead, see university as an opportunity to build a foundation for both your career and your life.”

He emphasizes the importance of investing seriously in English proficiency, global perspectives, leadership capabilities, and meaningful relationships. Alongside classroom learning, students are encouraged to actively participate in projects, extracurricular activities, and new experiences in order to explore their capabilities and better understand their own aspirations.

Taking on new projects or even exploring entrepreneurship while still at university can also provide students with valuable practical lessons that cannot be fully gained through theoretical learning alone.

ADAPTABILITY AS A SUSTAINABLE ADVANTAGE

As technology and artificial intelligence continue to transform the way people learn and work, Pham Minh Quang believes that students should develop the ability to learn continuously and adapt to change, rather than focusing solely on accumulating specialized knowledge.

“The world is changing rapidly, especially with the impact of AI and technology. Professional knowledge can quickly become outdated, but a lifelong learning mindset, adaptability, and the courage to take action will remain sustainable advantages.”

From this perspective, university should not be viewed simply as a period of preparation for a first job. It is also an important stage for developing independent thinking, self-directed learning, and the ability to respond effectively to future changes.

He further notes that universities provide students with a wide range of opportunities for development. However, the extent to which these opportunities translate into meaningful growth depends largely on how proactively students explore, choose, and make use of them.

“FTU has given you a very strong environment; the rest depends on how you make use of those opportunities to become the best version of yourself.”

UNIVERSITY AS A JOURNEY OF EXPLORATION AND GROWTH

Pham Minh Quang’s reflections offer a broader perspective on the university experience. Beyond acquiring academic knowledge, students should take initiative in expanding their experiences, developing their skills, building meaningful networks, and continuously challenging themselves in new environments.

For students of the Faculty of Business Administration, School of Business, these experiences can serve as an important foundation for developing business acumen, leadership capabilities, and adaptability in their future careers.

His journey from the classrooms of Foreign Trade University to entrepreneurship also highlights an important message: students do not necessarily need to pursue a predetermined definition of success. Instead, they should actively make use of every opportunity to understand themselves, develop their capabilities, and gradually build a path of their own.

The School of Business sincerely appreciates Pham Minh Quang for sharing his experiences and perspectives, and hopes that his story will inspire students of the Faculty of Business Administration to continue learning, embrace new experiences, and make the most of their university years.

University is a finite chapter, but the foundations built during these years can continue to shape and support students throughout their professional and personal journeys.

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