On June 12, 2026, the atmosphere at the Faculty of Business Administration (FBA) became more vibrant than ever as the Faculty hosted the Award Ceremony for the 2026 Student Scientific Research Competition. The event aimed to honor the outstanding efforts, innovative thinking, and academic dedication of student researchers, as well as the invaluable guidance and support provided by their faculty advisors.
This year’s competition marked a new milestone, with a record-breaking 43 research projects submitted to the preliminary round—the highest number in the history of the Faculty. Building on the success achieved at the 2025 Ministerial-Level Competition, where FBA students earned one Second Prize, two Third Prizes, and one Consolation Prize, the 2026 generation has once again demonstrated that the Faculty’s passion for academic research continues to thrive.
Following a rigorous evaluation process, the Academic Committee selected 29 outstanding research teams to receive the competition’s prestigious awards.
FIRST PRIZES (02)
“Climate Stress, Investor Attention, and Downside Risk in Global Financial Markets” by students Ngo Thi Thu Que and Hoang Minh Hieu, under the supervision of Associate Professor Nguyen Thi Hoa Hong and Dr. Nguyen Tien Dat.
“Determinants of Revisit Intention in Vietnam’s Spiritual Tourism: An Integrated Stimulus-Organism-Response (SOR) Framework” by students Dao Thi Minh Uyen, Nguyen Minh Thu, and Nguyen Ngoc Linh, under the supervision of Dr. Do Huong Giang.
SECOND PRIZES (04)
“Predicting Sustainable Entrepreneurial Adaptation under Climate Risk: Evidence from Cross-Country Microdata” by Hoang Minh Hieu, supervised by Associate Professor Nguyen Thi Hoa Hong.
“How and When Workplace Ostracism Promotes Employees’ Knowledge Hiding: Roles of Employee Silence and Forgiveness Climate” led by Vu Thi Ha Nhi, supervised by Ms. Vu Thi Huong Giang and Mr. Ha Nguyen Anh Tuan.
“Climate Risk, Debt Strategy, and Default Risk: Empirical Evidence from an Emerging Market” led by Nguyen Pham Hoang Nam, supervised by Associate Professor Bui Thu Hien.
“The Heterogeneous Effects of Multidimensional Personalization under the Filter Bubble Effect: The Moderating Role of Novelty-Seeking Tendency” led by Le Thi Hong Ha, supervised by Associate Professor Nguyen Hong Quan.
THIRD PRIZES (06)
“Factors Driving Consumers’ Switching Behavior toward Traceable OCOP Agricultural Products in Hanoi” led by Hoang Phuong Dung, supervised by Dr. Nguyen Hong Van.
“The Mechanism through Which Algorithmic Leadership Influences Employee Attitudes and Individual Outcomes” led by Tran Tuan Kiet, supervised by Dr. Nguyen Thi Anh Tho.
“ESG Disclosure and Firm Financial Performance: The Role of Tax Avoidance, Executive Innovation Awareness, Competitive Advantage, and Nature of Ownership” led by Nguyen Phuong Dung, supervised by Associate Professor Bui Thu Hien and Ms. Hoang Thi Khanh Ly.
“Integrating Corporate Signals and Customer Values: The Role of Customer–Company Identification in Revisit Intention in Hotels” led by Duong Duc Hiep, supervised by Associate Professor Bui Thu Hien and Ms. Nguyen Mai Anh.
“The Relationship between Human–AI Collaboration and Work Engagement: The Moderating Role of AI Self-Efficacy and the Mediating Role of Technostressors” by Nguyen Thi Thu Ha, supervised by Dr. Pham Thi My Dung.
“Understanding Affective Organizational Commitment in the Context of AI Awareness: The Roles of Cultural Intelligence, Emotional Intelligence, and Work–Family Conflict” led by Nguyen Ngoc Ha, supervised by Associate Professor Nguyen Hong Quan.
In addition, six Consolation Prizes were awarded to projects demonstrating strong practical relevance and innovative thinking across diverse areas, including sustainability, AI applications in management, green commitment, and consumer behavior. The Faculty also congratulates the recipients of 11 Promising Research Awards, recognizing emerging talents with strong potential to excel in upcoming university-level and ministerial-level competitions.
The Faculty of Business Administration would like to express its sincere gratitude to the University Board of Management, the Office of Science and Technology Management, the Faculty Leadership Board, and Associate Professor Duong Thi Hoai Nhung for their presence and support. Special appreciation is extended to all faculty advisors whose dedication, mentorship, and encouragement have inspired students throughout their research journeys.
During the sharing session, Dao Thi Minh Uyen, leader of one of the First Prize-winning teams, reflected that the Student Scientific Research journey had provided not only knowledge but also the courage to overcome personal limitations. The Faculty hopes that her inspiring message, together with the closing remarks delivered by Dean Le Thai Phong, will serve as a source of motivation for all students. Congratulations to all research teams, and best wishes for continued success in future academic endeavors.