On June 21, 2026, the Foreign Trade University E-commerce Club (ECOM FTU), under the Ho Chi Minh Communist Youth Union of Foreign Trade University, successfully organized the Final Round of the “E-COMPETE 2026: Shaping Digital Entrepreneurs” competition, concluding nearly three months of competition featuring innovative business ideas in the field of cross-border e-commerce.
Held annually under the professional sponsorship of the Faculty of Business Administration and the Vietnam E-commerce Association (VECOM), E-COMPETE has become a prestigious academic competition for university students nationwide. The competition aims to foster strategic thinking, market research capabilities, digital business model development, and adaptability to the rapidly evolving digital economy.
The Final Round was attended by Mr. Doan Anh Tuan, M.A., Secretary of the Ho Chi Minh Communist Youth Union of Foreign Trade University; Dr. Nguyen Thi Hong Van, Lecturer at the Faculty of Business Administration; together with representatives from industry, business partners, and organizations in the e-commerce sector. Their participation provided valuable practical insights while strengthening connections between students and the business community.
Following several competitive rounds, the five finalist teams presented well-developed business proposals that combined innovation, technology, and practical applicability. Based on the evaluation of the judging panel, Team CHÁO was awarded the Championship title of E-COMPETE 2026 for its well-defined business strategy, innovative solution, and outstanding presentation. SONEU and ECOMSPHERE secured the First Runner-up and Second Runner-up positions, respectively, while TRỘM VÍA and DIGITHREE completed the competition’s Top 5.
The competition also serves as a valuable platform for students to apply academic knowledge to real-world business challenges, including market research, e-commerce strategy development, digital business model design, and the application of data analytics and artificial intelligence in business. These experiences enable students to strengthen their professional competencies, gain practical experience, and prepare for careers in e-commerce and digital business.
The achievements demonstrated at E-COMPETE 2026 reflect the practice-oriented educational philosophy of the Smart Business and Innovation (SBI – Program Code: 7340122) program at Foreign Trade University. In addition to providing an interdisciplinary foundation in e-commerce, digital commerce, digital business, digital technologies, and business innovation, the program emphasizes experiential learning through academic competitions, industry projects, and corporate partnerships, enabling students to develop innovative thinking, problem-solving capabilities, and the adaptability required in today’s digital economy.