On October 1, 2026, students of the K65 International Undergraduate Program in Digital Marketing attended Orientation Day 2026, marking the beginning of their academic journey at Foreign Trade University.
The program was joined by lecturers from the Faculty of International Business, College of Business:
- Ms. Pham Thi Minh Chau – Homeroom Teacher of K65 Digital Marketing and Lecturer at the Faculty of International Business
- Dr. Tran Thu Trang – Lecturer at the Faculty of International Business
- Mr. Nguyen Anh Viet – Lecturer at the Faculty of International Business
At the beginning of the program, Ms. Pham Thi Minh Chau introduced the six core values of Foreign Trade University: Resilience – Creativity – Harmony – Diversity – Responsibility – Excellence. Her remarks provided students with a deeper understanding of the University’s educational orientation, as well as the distinctive characteristics of the Faculty of International Business and the Digital Marketing Program. These insights also helped students begin shaping their academic goals and personal development plans for the years ahead.
Following this introduction, Dr. Tran Thu Trang presented an overview of the curriculum, learning objectives, and the knowledge and competencies students are expected to develop upon graduation. The session offered K65 students a clearer understanding of their four-year academic pathway and highlighted the importance of taking an active role in their own learning and personal development.
Beyond academic studies, Mr. Nguyen Anh Viet introduced the extracurricular activities available to FTU students in general and Digital Marketing students in particular. Built around FTU’s four distinctive pillars – We – The Icebreakers; We – The Explorers; We – The Innovators; We – The Ambassadors, these activities provide opportunities for students to strengthen their skills, broaden their experiences, build meaningful connections, and cultivate initiative and creativity throughout their university journey.
The program concluded with reflections from Le Tien Thanh, Valedictorian of the K65 Digital Marketing Program, who shared his thoughts, feelings, and expectations for the next chapter of his academic life. His sincere remarks reflected the enthusiasm, initiative, and willingness to embrace new challenges that characterize the spirit of Digital Marketing students, while marking the beginning of new connections within the K65 cohort.
Orientation Day 2026 was more than an introductory gathering. It provided incoming students with a better understanding of their academic environment, the opportunities available to them, and the values that will guide their development over the next four years. The event marked the beginning of a journey of learning, exploration, and growth for K65 Digital Marketing students at Foreign Trade University.
