Amid a global business environment undergoing profound and unpredictable transformation, organizations worldwide are confronting increasingly urgent demands for adaptive flexibility, innovative capacity, and sustainable development. These are precisely the pressing, timely issues that were discussed and analyzed by leading scholars and experts at ICECH 2026 – the 14th International Conference on Economics and Business, held with great distinction in the city of Da Nang.
Under this year’s central theme, ICECH 2026 delved deeply into the most prominent challenges confronting the contemporary business landscape, ranging from persistent uncertainty and systemic structural transformation to the relentless pressure of continuous innovation amid increasingly fierce competition. In addition, the Conference placed particular emphasis on the pivotal roles of strategic adaptation, organizational resilience, agile leadership, comprehensive digital transformation, and long-term sustainable innovation.
Within the framework of this large-scale and academically prestigious event, Foreign Trade University – College of Business was honored to be selected as one of the co-organizing institutions, while also making a distinct impression through the active and outstanding participation of its faculty members and experienced researchers.
The delegation from Foreign Trade University – College of Business attending ICECH 2026 in Da Nang was led by Dr. Nguyen Thuy Anh and Associate Professor Dr. Nguyen Thi Khanh Chi, who directly headed and represented the institution throughout the important academic activities held during the Conference.
The notable achievements of Foreign Trade University – College of Business at ICECH 2026 may be summarized as follows:
- 03 faculty members and researchers of the College served as Session Chairs, directly presiding over key specialized discussion sessions of the Conference
- 17 research papers were presented, offering diverse and insightful perspectives along with valuable, practical research findings on contemporary business issues
It may be affirmed that this active and proactive participation at ICECH 2026 once again reaffirms the increasingly robust scientific research capacity, the spirit of proactive international integration, and the strengthening role of academic connectivity that Foreign Trade University – College of Business continues to hold on the regional and international research landscape.
