On May 30, 2024, the Faculty of Business Administration of Foreign Trade University coordinated with the Land Rover Long Bien showroom to successfully organize a business trip for students from the Business Administration Advanced Program.
Attending this activity, from the Faculty of Business Administration, Foreign Trade University, there was the presence of Dr. Nguyen Thi Hoa Hong – teacher of the Department of Business Administration and the student Intake 61 of Business Administration Advanced Program. Representatives of Land Rover, including Ms. Hoai Anh – Marketing Director and Mr. Hai Dang – Event and Customer Experience Specialist, welcomed and guided the group during the visit to the showroom.

The tour includes a series of activities to bring students many experiences as well as interesting and new perspectives on the real working environment. Through the visit, the students were introduced to Land Rover’s vehicle lines, along with the strategies applied to help the vehicle line become as prominent and successful as it is today. In addition, the question and answer session sharing knowledge and work experience of employees also answered questions about career paths and helped students access a new concept called Luxury Management.

At the end of the program, representatives of the tour group presented souvenirs and good wishes to your company. After the trip, students of the Faculty of Business Administration learned and acquired new knowledge and experiences about management strategies. We would like to sincerely thank Land Rover Long Bien for creating conditions for CTTT students of the Faculty of Business Administration to participate in a useful and interesting program.